Hospital Management from Service Sector Perspective
Key Features
- Written and narrated in very simple practical language. It is easy to understand hospital from service sector perspective
- Latest information about upcoming sector is dealt
- It clearly differentiates between hospital administration and hospital management
- Covers all the areas of customer-friendly management. It takes you from selling concept to marketing concept
- Deals with importance of human assets and shift of focus of top management towards employees
- Latest topics such as telemedicine, E-Health quality tools, balanced scare card, etc. are explained
- Profit centric hospitals pricing policies are deeply explained based on customer-defined values
- Deals with all the 7 Ps (Product, Price, Place, Promotion, People, Physical evidence and Process0 of marketing mix, so that one can run the hospital as an industry
- It is a ready reference book for latest hospital management
- Provides in-depth knowledge of quality model-SERVQUAL model.
MRP
TBA
Inclusive of all taxes
Key Features
- Written and narrated in very simple practical language. It is easy to understand hospital from service sector perspective
- Latest information about upcoming sector is dealt
- It clearly differentiates between hospital administration and hospital management
- Covers all the areas of customer-friendly management. It takes you from selling concept to marketing concept
- Deals with importance of human assets and shift of focus of top management towards employees
- Latest topics such as telemedicine, E-Health quality tools, balanced scare card, etc. are explained
- Profit centric hospitals pricing policies are deeply explained based on customer-defined values
- Deals with all the 7 Ps (Product, Price, Place, Promotion, People, Physical evidence and Process0 of marketing mix, so that one can run the hospital as an industry
- It is a ready reference book for latest hospital management
- Provides in-depth knowledge of quality model-SERVQUAL model.
MRP
TBA
Inclusive of all taxes
Product Details
Publisher :
JPB
Edition :
1/e
Binding :
Paper Back
Language :
English
Pages :
250
ISBN-13 :
9789385999901
Item Weight :
300 grams
Dimensions :
5.5 x 8.5
Printing Format Color :
Single Color
Copyright year :
2016